Rynda is currently the COO of af83inc, the SF/US based division of af83 Paris. She is involved in coordinating and participating in numerous events and panels including: SXSW, International Music Conferences, DigitalLA, Girls In Tech Los Angeles & Paris, Social Media Club, Social Media Week, FxSW, Twestival, Live Earth, MusiCares MAP. She is on the Advisory Board for Sweet Relief, Fair Fund (LA) and Girls in Tech (LA). She is also Founder and CEO of Vertigal, a socially conscious marketing company for eco/green, cause related and community driven projects.